Answering Your Social Phone - Radian6
It used to be that companies could control their brand image through advertising and public relations. Now, in the wake of micro-blogs and social media sites like Facebook, YouTube and Twitter, what people say about how they feel about a brand is out in the open where everyone can see.
Today, knowing what people are saying online and taking action about it is an integral part of the marketing strategies of the world’s biggest brands. Winning business from companies like Dell, Pepsi, Molson, Cirque du Soleil, AAA, Olgivy, Weber Shandwick, and Cision, Radian6 already stands out as the market leader in its industry.
Radian6 started as an idea inside one software developer’s mind. Chris Newton. With some investment of his own, plus more from the Foundation and other organizations and individuals, Chris was able to bring on board the business and marketing talent of serial entrepreneur Marcel LeBrun. Together with their team they have built the company into what has already become a multimillion-dollar enterprise.
NBIF successfully exited its investment in April 2011 when it was sold to Salesforce.com (NYSE:CRM) for U.S. $382 million.
Radian6. Its social media monitoring platform is allowing PR and advertising professionals all over the world the opportunity to listen, observe, and manage what is being said online in real-time at anytime.
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