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After a super high energy evening, a crowd of over 400 people lept to their feet to congratulate Total Pave for their grand prize win at Breakthru 2013. The company, lead by two brothers, Drew and Coady Cameron will receive $192,000 in prizes to get their business going and growing. Their technology basically reduces the need for an $800,000 instrument truck to analyse road conditions to an app on a smart phone. The software could see municipalities cut costs by up to 70%.

Hosted by NBIF and Cox & Palmer, the event co-hosts Harry Forestell from CBC News New Brunswick and Martine Blanchard of Radio-Canada Acadie brought the room to life with a great lineup of live onstage pitches by the finalists and videos about their company and opportunity. First runner-up went to Store It Squirrel, an online service that allows people who need storage space to find others in their community that have it to rent. Second runner-up and winner of the CBC Viewers' Choice Award was Black Magic, maker of a revolutionary hand cleaner that removes grit and grime without harsh chemicals and scrubbers. You can still watch their stories online on the Breakthru page of the CBC News New Brunswick website.

Competition Process

Breakthru starts with a call for proposals in the form of an application, 60-second video pitch, and executive summary. In this section you can link your video pitch only. A fully completed application is also required. You can download the application in the Participant Handbook section below.






Clicking submit DOES NOT complete the application process. Your video will be used for internal purposes only. If you prefer, you can send us a DVD. Only a completed application as per the Breakthru Participant Handbook will enter you into the competition.

Entries that meet the eligibility criteria proceed to the Breakthru Boot Camp, and end with the submission of a business plan. Each plan is reviewed internally and finalists are chosen. Finalists make a presentation to the Breakthru Selection Committee of entrepreneurs, NBIF representatives, and other venture capitalists. All participants are required to read and understand the Breakthru Participant Handbook before entering the competition. In it you will find all of the information you need about how to enter, fees, competition rules, what you’ll need to send to us and when. All entries must include a fully completed application.

Breakthru Eligibility

Individuals and teams can enter Breakthru. To participate in the competition, submissions must demonstrate the following:

  • An innovative business that has not previously been launched, and has a solid business case
  • Strong market demand with growth potential strong market demand with growth potential
  • Commercial and financial feasibility
  • Potential to generate a sustained competitive advantage
  • Talented management with relevant experience
  • Fit with one of the Foundation's strategic industries
  • Demonstrate a potential economic impact on New Brunswick

To be eligible, each participant must meet the following conditions:

  • Be at least 19 years of age
  • Be a resident of the New Brunswick or part of a team with at least one member that is and owns (or will own) at least 51% of the proposed company
  • Be legally entitled to establish a business and work in New Brunswick

What is not Eligible

Business ventures with substantial existing operations, buy–outs, expansions of existing business ventures, real estate syndications, tax shelters, internal ventures, joint ventures, franchises purchases and business ventures without sufficient rights to any third party intellectual property introduced.

FAQs

1. When is the next Breakthru competition?
The next Breakthru competition will launch in the Fall of 2014.

2. How do I enter Breakthru?
Click here and fill out our application form. Be sure to consult our Participant Handbook for full submission requirements.

3. Can I send a DVD of my video pitch?
Yes. We accept MPEG-2, MPEG-4, AVI, WMV and MOV format, and make sure it works! However, we prefer that you use the method outlined on “The Pitch” page. 

4. How can I be sure that any proprietary information will be protected?
The NBIF will make reasonable efforts to ensure that each submission is managed with confidentiality. As a precaution, participants should not provide any proprietary information or trade secrets with their submission – evaluations will largely be based on the business strategy and not the inner workings of the innovation. 

5. What is considered innovative?
As described in the Participant Handbook, innovation is a product, service, process, or way of doing business that is entirely new, or uniquely improves what already exists—and has an identifiable economic value.  That value can be expressed in terms of new or additional revenues or cost savings. A better way.

For some local examples of successful commercial innovations, please visit the venture capital section of our website.

6. What if I don’t have a business plan, can I still participate in Breakthru?
Yes, the competition process will help you and/or your team develop your business plan and financial forecast. 

7. Am I required to start-up and actively run a business if I receive a primary prize? 
Yes. One of the main goals for Breakthru, as described in the Participant Handbook, is to encourage and support the creation and development of new and innovative business ventures.  

8. Can teams participate in Breakthru?
Teams are welcomed and encouraged to enter Breakthru as long as they meet the requirements outlined in the Participant Handbook.

9. Can I participate in more than one submission?  
No. Each applicant may only participate in one entry.

10. What is the Breakthru Boot Camp?
The Breakthru Boot Camp is a one-day event designed to assist participants who make it to the second round of the competition.  Boot Camp will help you further develop your business case.  Greater detail on the Breakthru Boot Camp can be found within Appendix 3 of the Participant Handbook.  Participation by at least one member of each submission is mandatory.

11. Who should attend the Breakthru Boot Camp?
At least one representative from each submission must attend the Breakthru Boot Camp.  Ideally, all members of team submissions will be in attendance. Eligible participants will be notified in advance of the Boot Camp and are subsequently required to RSVP.

12. Are there any terms and conditions on the primary prizes and when will they be awarded?  
The primary prizes will be delivered shortly after the awards ceremony.  Before receiving their prize, winners will be required to resolve any outstanding due diligence items with NBIF and enter into a simple shareholders’ agreement as detailed in the Participant Handbook. 

13. What is due diligence?
Due Diligence is a term used for a number of concepts involving either the performance of an investigation of a business or person. The relevant areas of concern may include the financial, legal, labor, tax, IT, environment and market/commercial situation of the person or company. Other areas include intellectual property, real and personal property.

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Participant Handbook

The Participant Handbook outlines the essential aspects of the Breakthru Business Plan Competition and has been designed to assist participants in preparing their submissions to compete. The competition process has been carefully and thoughtfully developed to create the best competition possible. The Participant Handbook outlines the eligibility requirements, the competition process and the terms and conditions.

All participants must fully read and understand the Participant Handbook prior to entering the competition. 

2013 Application Form

Corporate Partners